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Social Media Marketing: An Hour a Day
Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.And the result was a...
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The Secrets of YouTube Marketing Revealed
I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right?But you would never think of using it to market your business.If I told you that YouTube has a...
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Everything You Need to Know About LinkedIn
Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?Guess what? If you wrinkle your nose in disgust when...
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Building Your Business One Tweet at a Time: Twitter Marketing 101
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”Yes, many people just use Twitter to...
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Socialnomics: It’s a People-Driven Economy
An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.And he used social media to do it.His YouTube videos got 110...
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How to Grow Your Business With Live Video Broadcasts
Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of...
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Event Promises 16 Ways to Master Facebook Marketing
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I...
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Social Media Marketing Made Easy
Do you remember the spoon-bending scene from the 1999 movie The Matrix?It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees...
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Blog Your Way to Corporate Success
“But whether it be dream or truth, to do well is what matters. If it be truth, for truth’s sake. If not, then to gain friends for the time when we awaken.”Sounds like something from one of...
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How to Create a Social Media Marketing Strategy
Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal.Until they invited customers to post product reviews...
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The Top Social Media Tool for 2011 is…
If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?When Social...
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When Consumers Revolt Against Traditional Marketing, What Should You Do?
When little-known, first-term Illinois senator Barack Obama faced Hillary Clinton in the 2008 Democratic presidential campaign, he knew he couldn’t compete with her financially. He couldn’t afford...
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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying
When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get...
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Social Media Has Changed: Are You Ready?
When Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.As of March 2011, Social Media Examiner has 59,000 email subscribers,...
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How to Create Content That Engages Prospects and Customers
When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.He identified 73 of the most important...
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Do You Have Social Media Clout?
When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted...
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Is Your Business Maximizing Facebook?
Facebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in...
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